december 2008

04

24

“We would expect fairly dramatic changes in the licensing field.”

“We are set up not to be competitors among ourselves ”

04

Trends and Insights

New ways of doing business, new markets and the skills to work together – these are some of the themes in the insights offered by a broad range of industry experts over the past year.

27Syngenta Expands Nebraska Facility Syngenta increases the capacity at their Nebraska facility to meet the anticipated demand for hybrids.

08

Giant Highlights

Unique topics and interesting facts shared by seed professionals.

28A Sketch of Today’s Seed Buyer A survey of what today’s seed buyers want, need and prefer by Purdue University yields interesting results.

14

Giant Numbers

Important numbers in the seed industry.

34First the Seed Foundation Reaches Out to a New Audience The Foundation has been busy cultivating the seeds of education, outreach and communication.

16

Giant Potential

International prowess and commitment to local community are a couple of this Future Giant’s many attributes.

36Resourceful Retailers

Tips from the field on building customer relationships.

20

Biographies meet the people behind our Giant Views of the past year.

48ISF Addresses Food Security at UN marcel bruins speaks to the importance of removing trade barriers to benefit global agricultural markets.

24

Three Musketeers

An innovative solution to plant breeding brings together three independent companies from around the globe.

depar tments

2 Where on the Web

38 Cross Pollination

40 Regulatory Roundup

43 Industry News

52 Publisher’s Message

december 2008

If You’re In...

BREEDING CORN AND SOY cross Pollination 38 A Sketch of Today’s Seed buyer 28 Licensing 5

FLOWER AND VEG Gm Vegetable Prospect 10

CEREALS

A Sketch of Today’s Seed buyer 28 Know Your crop 10

FORAGES Future of Forage 10 Three musketeers 24

MARKETING A Sketch of Today’s Seed buyer 28 e-marketing made easy 8 Licensing 5

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